Swee Yin's Fashion-Apparel Department Store Sale Promotion Strategy

How can Swee Yin tailor her Google Search campaign to promote the biannual sale on men's hats?

A. By designing a new ad group for the sale
B. By setting the campaign start and end dates

Answer:

By designing a fresh ad group for the particular sale and setting the campaign start and end dates.

Google Search campaigns can be tailored to promote Swee Yin's Fashion-Apparel Department Store's biannual sale on men's hats by creating a new ad group specifically for the sale event. By designing a fresh ad group, Swee Yin can ensure that her products are prominently featured in search results when users search for related items on Google. This will help attract more attention to the sale and increase traffic to her store. Additionally, setting the start and end dates of the campaign is crucial to ensure that the ads are only displayed during the duration of the sale event. Swee Yin wouldn't want her ads to continue running after the sale has ended, as this would be a waste of resources. By setting specific dates for the campaign, she can maximize the impact of her advertising efforts and drive more sales during the promotional period. In conclusion, by following these steps and tailoring her Google Search campaign to highlight the biannual sale on men's hats, Swee Yin can effectively promote her company's sales event and attract more customers to her store.