Writing a Persuasive Message Using an Indirect Approach

What is the best approach to use when writing a persuasive message that may encounter resistance?

A. Direct approach

B. Indirect approach

Answer:

B. Indirect approach

When writing a persuasive message that may encounter resistance, using an indirect approach is often the best strategy. The indirect approach involves not tackling the point directly, but carefully choosing a way to start with something appealing and slowly arriving at the main point.

Indirect approach is commonly used with persuasive messages because it allows the sender to navigate around potential obstacles, such as resistance to being sold to. By using an indirect approach, the sender can present the message in a way that is more appealing and less sales-focused.

For example, if you want to persuade someone to buy your product, you can use an indirect approach by finding a way to pitch the idea that sounds appealing and not overly salesy. In the opening of your message, using an attention strategy or a "hook" can help grab the recipient's interest and make your message more compelling.