What are the accepted aspect ratios for image assets in app campaigns?

Accepted Aspect Ratios for Image Assets in App Campaigns

Aspect ratios refer to the proportional relationship between the width and height of an image. In app campaigns, it is crucial to adhere to specific aspect ratios to ensure that images display correctly across different devices and platforms.

Commonly Accepted Aspect Ratios:

• 1:1 (Square): Ideal for social media posts and thumbnail images.
• 16:9 (Widescreen): Suitable for videos and images on websites.
• 4:5 (Vertical): Great for portrait images on mobile devices.
• 9:16 (Vertical Widescreen): Perfect for mobile videos and stories.
• 1.91:1 (or 16.9:9) (Instagram Landscape): Best for landscape images on Instagram.

These aspect ratios are widely accepted in app campaigns due to their versatility and compatibility with various digital platforms. By using these standard ratios, you can create visually appealing and optimized image assets for your app campaigns.