Targeting New Customers with Google Display Ads

Explanation:

In-Market audiences are internet users who, through their browsing history and tendencies, have spurred Google to term them as users with high commercial intent. These users are actively researching and comparing products, showing a strong interest in making a purchase soon.

Because of the analysis done by Google, they know what the users are looking for and can target specific ads at them based on their intent to purchase. In-market audiences provide a great opportunity for businesses like Steve's to reach potential customers who are actively searching for products similar to his.

By using Google Display Ads to target In-Market audiences, Steve can effectively connect with new customers who are ready to buy, increasing the chances of driving conversions and sales for his products.