Steps in Evaluating a Company's CSR Efforts
All of the following are steps in evaluating a company’s CSR efforts except
(a) Identify Issues
(c) Gather Information and Identify Stakeholders
(d) Brainstorm and Evaluate Alternatives
(e) Choose a Course of Action
"Promote the firm's corporate social responsibility efforts" is not a step in evaluating a company’s CSR efforts.In evaluating a company's CSR efforts, the steps include identifying issues, gathering information and identifying stakeholders, brainstorming and evaluating alternatives, and choosing a course of action. However, promoting the firm's CSR efforts is not one of the steps in the evaluation process. This is because promoting CSR efforts is more focused on communication and marketing, whereas the evaluation process involves assessing the effectiveness and impact of the CSR initiatives. The evaluation process helps companies understand the areas where they need to improve and make informed decisions to enhance their CSR efforts. The correct option is (b).