Maximizing Growth: Under Armour's Strategy for Women's Market

What does the marketing manager need to do with respect to the women's market? The answer is a. Acquire customers. Under Armour has a strong brand reputation and a technological advantage in the athletic apparel market. However, their market share of women's athletic apparel is relatively low. To grow their market share in this segment, they need to acquire new customers.

Targeting Women Athletes

Under Armour can focus their marketing efforts on women who are actively involved in sports. They can partner with female athletes, sponsor women's sports teams, and run ads that feature female athletes.

Creating Women-Specific Products

Under Armour needs to design products that meet the needs of women athletes. This includes creating products that fit women's bodies, are comfortable, and offer the necessary support for optimal performance.

Strategic Product Placement

Under Armour should ensure their products are available in stores frequented by women. This involves placing products in department stores, specialty sporting goods shops, and online retailers.

By implementing these strategies, Under Armour can successfully acquire new customers in the women's athletic apparel market and increase their market share.

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