How Jilly's and Pizzazz are Competing in the Hair Salon Market

What marketing strategy are Jilly's and Pizzazz using in their competition?

Are they creating their marketing plans or reacting to each other's actions?

Jilly's and Pizzazz are using a reactionary strategy in their competition.

Both salons are reacting to each other's marketing efforts instead of creating their own marketing plans.

Jilly's and Pizzazz, two competing hair salons, have taken their competition to the next level by using a reactionary strategy. Instead of independently coming up with marketing plans, they are closely monitoring and responding to each other's actions in a playful yet competitive manner.

A reactionary strategy is a quick and nimble approach where companies respond promptly to their competitors' moves. In this case, Jilly's and Pizzazz are keeping a close eye on each other's advertising efforts and quickly introducing their promotions and incentives to counteract the competition.

By engaging in this reactionary strategy, both salons are striving to outdo each other and attract more customers to their businesses. It has become a fun and lively competition where each salon eagerly awaits the other's next move to react accordingly.

Ultimately, the goal for Jilly's and Pizzazz is to draw in as many customers as possible in this competitive market. Their reliance on a reactionary strategy showcases their determination to stay ahead in the hair salon industry by responding dynamically to each other's marketing endeavors.