AARP Magazine: Audience Selectivity Based on Age Demographic

AARP Magazine and Audience Selectivity

AARP is a magazine that targets retiring-aged Americans. This indicates that the magazine uses audience selectivity based on age demographic, targeting Americans who are aged fifty and over. The magazine's content and issue topics are tailored to this demographic, which also shows high levels of media consumption and strong political activity.

Explanation

The AARP magazine, which primarily targets retiring-aged Americans, employs a marketing strategy based on age demographic selectivity. This means that the content, advertisements, and even issue topics are specifically designed to appeal to individuals aged fifty and over. Several factors contribute to the success of this strategy.

Firstly, higher levels of media consumption are observed in older voters. Moreover, people over the age of 65 are generally politically active, well aware of the relationship between governmental policies and their lives. This group, as the AARP's primary audience, shows strong participation in political voting.

The AARP magazine successfully addresses the interests and concerns of this audience, resulting in a dedicated readership.